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THE BEGINNING.

We were asked to create a series of 12 provenance films for Tesco – plus a suite of stills – in just six weeks. Our job was to make it all happen with maximum quality, minimum fuss. AKA the Mr. White way.



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THE HAPPY ENDING.

Our research team reached out to Tesco suppliers across Europe and quickly identified some key stories we knew would resonate with consumers.

After that it was just a case of writing all the treatments, arranging the shoot and ensuring the films were delivered on time. Which they were. And Tesco loved them.

So much, in fact, they ended up wanting the films for in-store use, too – catapulting sales of the Finest range.