Revlon wanted a longterm production partner to create an ongoing asset bank, bringing to life its new ‘Live Boldly’ brand positioning across POS and social. Efficiency, productivity and premium quality were key priorities – plus the ability to come up with a fresh creative approach for each shoot.
The Happy Ending.
We created a bespoke, specialist photography and video team, giving the client all the functionality of an in-house production department– minus the usual costs.
Using our extensive experience in fashion, beauty and fast-turnaround campaigns, we implemented an ongoing programme of ‘content days’ – creating an asset bank of stills / video to support Revlon’s global ATL.