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THE BEGINNING.

Gruppo Campari wanted a brand film for European and US audiences that nods to Braulio’s strong Alpine heritage, yet positions the aperitivo as something relevant for younger audiences.

The happy ending.

A story about the good things that can happen when you wander off the beaten track. Shot on location in the Italian ski town of Bormio, the film introduces audiences to the secret that lies under this Alpine town’s ancient streets…

As well as the film, we shot a series of stills for ATL use, plus a 360º video. Braulio’s popularity is now steadily increasing with younger drinkers in the US and Europe.