Copy of ASI #MyDavos

The Beginning.

Aberdeen asked us to create a digital awareness campaign for the World Economic Forum in Davos, promoting its partnership with the Davos ski school.


The Happy Ending.

We got the Aberdeen-sponsored instructors to give personal recommendations on where they go to escape the craziness of Davos – from a breathtaking view, to the best place for a latte. As well as being a great way for Aberdeen to demonstrate its ‘connections on the ground’ (a key brand pillar), the films are useful, evergreen and authentic.

In just two days we created eight films and a suite of stills, which ran across Insta’, social and other channels.

my davos screengrabs.jpg