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THE BEGINNING.

When Aberdeen signed a last-minute deal to sponsor Ben Ainslie’s Land Rover BAR team in the America’s Cup, they suddenly needed a TV spot to amplify it – with just a matter of weeks to go before the competition started…

THE HAPPY ENDING.

A story about the special relationship between the helmsman and their tactician – a relationship that requires trust and judgement, in order to reach your goals. We concepted, shot and delivered the whole thing in just three weeks – including a shoot in Bermuda – saving the client a fortune on creative and production fees versus the traditional agency-production company approach.


A SMART approach for additional content

With our smarter approach to production, we deliberately captured lots of additional footage from the main TVC shoot – just in case… So when a different team at Aberdeen needed a film for their new Smarter Beta investment tool, we were able to create one for them within two weeks of receiving the brief – including bespoke motion graphics creation and edit.